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ALTA EDICIÓN LEARN

Before investing, understand the business.

Clear concepts. Useful cases. Tools to build your own judgment.

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FROM THE CONCEPT TO A REAL COMPANY

Now open Amazon’s accounts.

Connect revenue, operating cash flow and capital spending. Then identify the data that would change the explanation.

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A QUESTION TO START WITH

Profit rises.
Why is cash falling?

Taller Norte is the fictional business in Guide 01. Compare working capital and investment with accounting profit, then work through the exercise.

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TALLER NORTE · FICTIONAL CASE
MeasureYear 1Year 2
Net profit100120
Operating cash flow11090
Capital spending60100
Simplified free cash flow50−10

Illustrative monetary units. Simplified free cash flow = operating cash flow − capital spending. This is not a real company or an investment recommendation.

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